10 THINGS TO INCLUDE IN YOUR STARTUP PITCH PRESENTATION

Your pitch deck arguably is the single and most important document that you will create in life of your company. It is the first opening document with your potential investors. You can say Pitch deck is the most common language understood by the investors.

So what does a perfect pitch deck look like?

Well there is nothing perfect in this world but pitch decks are always being tweaked to ameliorate for the immediate audience for whom the deck is being presented. So a winning pitch deck is made up of different parts that complement each other perfectly.

Here are the essentials to be added in the pitch deck:

Cover Page: the cover page should have your logo, business name, a tagline.

Company Purpose: Define the company business in a declarative sentence. Summarize all the information and use this opportunity to get your audience interested in your company.

The Problem: describe the pain of the customers, and how your concept will solve the problem. You need to demonstrate that why investors should care about solving it with your company.

The Solution:  Solution describes the value proposition. It should solve the problem you mentioned.

Why Now: Describe why this is the right time to execute your solution.

Market Size: Show the market size for your product. Include profiles of your target customers.

Competition: Every business has competition even if it offers something new and unique. List your competitors and explain how your products and services beat them.

Business Model: How are you planning to make money? Show a schedule when you expect your revenue to pour in. show a list of your various revenue streams.

Team: If you haven’t heard of it read it now. Team! That is what investors are looking for. They are investing in your team and the dedication of your team.

Financials: Unless you are a later stage company the numbers in your projections doesn’t matter but putting together a set of thoughtful projections will enhance your credibility.

The matter of fact is that just be creative and try to avoid a dry, mind numbing presentations. So follow the concept of KISS (keep it short and simple) as at the end content is king when it comes to a deck.

   PS: And if you don’t get the time to write it for yourselves remember   

    

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