Sponsored Social Media- An Emerging And Best Marketing Methodology

I was going through my facebook when I found posts from a certain page which I didn’t like it; yes, these were the sponsored posts. The posts which manage to come in front of as many eyes as possible. And this is what exactly a marketer wants that his product/content should reach as many people as it can.

Since the social media as if is over-crowded with lots of stuff, marketing here becomes like a drop of water in the entire ocean. Here comes sponsored social media to stand out above the clamor of Facebook, LinkedIn, and Twitter crowds and train the right eyes onto your product/content.

Digital Marketing is everywhere, but according to new researchers, sponsored social posts are actually getting noticed explaining their growing popularity. According to a recent report by sponsored social agency IZEA, consumers are noticing sponsored posts more than ever, about three per day. As a result, they’re considered among the most effective marketing tactics.

As a society and as consumers, we’ve become blind to traditional forms of advertising. Being able to involve advertising as part of the content is as old of an idea as the dawn of soap operas. Now, that same concept is being applied at scale through sponsored social.

According to a survey, 54% of 511 marketers utilized sponsored social in 2015, the same amount that used display ads. However, the use of latter declined by 4%. On a scale of 1-10, sponsored social marketing acquire 7.29, in terms of effectiveness, only content marketing ranked higher in this area. By contrast, marketers have soured on the old-school channels in the last year. TV, radio, magazine and especially newspaper ads have declined in sentiment.

Tony Longo, co-founder and chief executive (CEO) of Ground Signal, points out that sponsored social's rise in popularity makes sense because its native properties make the posts less susceptible to ad blindness. “Sponsored posts are in the concentration stream, not off to the side where we have been trained over the years to ignore,” says Longo.

Nearly a quarter of the marketers surveyed have sponsored photos. That's slightly less than videos, despite the video being seen as the most valuable form of sponsored social. 

Marketers expect to pay $475 for a video. A blog is valued at $411 and a sponsored email is estimated to cost $283. On the less expensive side of the spectrum, likes, Twitter followers and Pins are all expected to be less than $200. Only 11 percent of marketers opted not do any sponsored social.

Sponsored social posts are one of the up-and-comers in digital marketing. The tactic is steadily growing in popularity, especially as the ban on like-gating has forced brands to focus more on the quality of their posts. And as brands become savvier and target better, sponsored social media is likely to get even bigger in the future.

Infocrest’s marketing department holds an ocean full of new and exciting marketing strategies of which the above was just a small example. We here at Infocrest Finweb LLP provides you with innovative and highly competitive markets plans which helps you to grow your business and makes you stand one among the toppers of the industry.