Why There Is A Need For Visual Identity?

Why do people run after building their brand? Why is the brand of the company so important? Why do the people spend a huge amount of money on designing the brand for their company? These are some of the questions which roll down in our mind when we see a logo of any of the company. Do we get the answers? Are our answers justified? Now, these are further questions which again strike our head. So don’t worry you will get all these answers further in this blog.

Everyone in today’s world is brand freak. They run after the brands. It has become a common trend in today’s generation. From a common man to a business tycoon, a brand has become a need. In order to fulfill this need, companies focus on empowering their brand image. Branding is something which is essential for any company to prevail. Think for some companies making similar products: Apple and Samsung, Levis and John Players, Honda and Ferrari, and notably Coca-Cola and Cott. You can justify yourself the difference among the companies. They deliver same products; if we separate them with their brand they all are same. Then why do they have a large difference in their revenue streams? The answer is simple- It’s just because of their brand name and brand image. The product doesn’t have that value but the brand has.

What is a brand?

The brand is something that strikes to your mind the very first when you hears its name. It defines the reputation of the company. It is the reflection of the company’s culture, personality, products, and services. It builds the trust among the customers, employees, investors and everyone linked. The visual identity is an important trigger that helps the customer to remember your brand. Consisting of the name, logo, signature style, the visual identity defines the complete story of your company and the values it conveys.

Characteristics of a Robust Visual Identity-

• Unique and Memorable
• Convey the right message
• Deliver trust
• Consistent
• Adaptable and Timeless

Benefits of a Visual Identity-

• It creates awareness about the business among the people
• It defines a position for the company
• It develops a sense of belonging and reliability among the customers
• It makes a business stands out between the competitors
• It makes the customer stay longer as it develops trust

Conclusion-

A functional visual identity conveys a company’s ideals, motives, and objectives — a sense of what a company is all about.  The advantage of creating a consistent and functional visual identity is that it ensures an organization will be recognized, remembered and respected. It far more plays a wider role in the marketing management of any company. Brand image strongly affect the purchase behavior.

You can develop a strong and functional visual identity at Infocrest Finweb LLP, a global knowledge processing outsourcing company. We better understand your needs and with our dynamic graphic designers and business, analyst helps you to develop a brand that is strong enough to enable one to make a business with you.