You must have heard, or looked at giant guerilla footprints on the beach in Los Angeles and those smashed cars at the time prior to the release of King Kong 3D. It was nothing but a kind of superb marketing called Guerilla Marketing. It worked surprisingly well and created a bang for the buck for the director. This is what I actually want to convey.MARKETING TECHNIQUES should be such that not only hit a person’s mind but also make him your customer.
Now, when you go out of the box, you are certainly being noticed by everyone. This is what Guerilla Marketing is all about; “Thinking something really different”. Businesses invest a lot on marketing but what if doesn’t generate favorable outcome? All the efforts would go in vain. So don’t just market your business instead market it efficaciously.
The best thing with this MARKETING TACTICS is its low cost. This technique causes maximum impact with a minimum cost. The best example to justify this could be the “Nivea Bench”. At Miami fashion week, skin and beauty care company, Nivea promoted their skin care product called ‘good-bye cellulite’ by placing sofas which were half tufted to show the cellulite and the other half was really smooth. After that, the product sold like hotcakes.
Guerilla Marketing is a tactic that you must incorporate in your MARKET PLAN. It has proven results. What made the Swiss Cancer League a grand success was its “Post-It-Man” campaign. So, just go for a Guerilla Marketing Strategy and see the result. I am sure you won’t regret.
Infocrest caters whale of amazing MARKETING STRATEGIES that would put a feather in your cap of business. For more such ideas contact us at Infocrest.in
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