Competitive Strategies to Market a Restaurant

Today in this modern period, where there already exists numerous well-established restaurants, to start a new restaurant and to make is successful is really a tough task. However, once it builds a reputed position in the industry then it becomes the gold mine which enumerates for the endless opportunities and dug a well of bucks for the owner. But this is possible only when you have the strong and hardcore marketing plans with you.

This is the time to dust off your old restaurant marketing plan and get started with new trends emerging in the marketing strategies of other successful businesses. You must have a keen idea on what works and what doesn’t.

Restaurant marketing isn’t the same as it had been. Restaurants generally embrace online marketing tactics and forget about the offline strategies. Yes, there are a lot many things one can do offline to promote one’s business. In this blog, you will get to know the various eminent strategies which one must implement to flourish his restaurant business.

Some of the most prominent marketing strategies are as follows-

Start a Food Truck-

Customers feel delighted if they see their favorite brand near their doorstep. It enables you to dish out your food to the folks you might never come in contact with. It is yet another efficient idea which would help you with your various marketing strategies.

Successful restaurant marketing strategy leads to higher sales scale and ultimately the fame, power of your business. Here I sum up our marketing strategies for a successful restaurant.

Online Marketing-

Starting from having a functional website to the promotion on various social media like Facebook, Twitter, Instagram, Pinterest, Youtube etc. through regular updates of all your promotional activities, photos and videos of the special dishes, customers, and events of your restaurant. People generally share the stuff they are involved in. So you must also tag the regular customers and ask them to hit the like and share the posts.

Food Fests-

Don’t ever miss the chance to be the part of the local food fests organizing in the city. These food fests are the place where people come up from far off places and they get to know about the domains in the industry. You must be having a creative and striking hand, which will attract the customers towards you.

Promotional Strategies-

The restaurant can entice the customers through various coupons, discount vouchers, new product launches, free trials, bounce backs and loyalty programs. These tactics rope in the new customers to become the restaurant loyalties.

Affinity Programs-

Affinity programs help the restaurant to tie the knot with the other leading brands for mutual promotions. Tying up with an already successful credit card, for example, will serve the need.

Run Contests-

This is another better strategy which would make your customer happy and excited. Run some relevant yet simple contest and invite your loyalties and fans to participate and give them the chance to win some exciting prizes and this in return will give the reason for your customer to come back.

Menu Designs-

The menu of the restaurant plays a very important role to seek the customers’ interest in it. It is the foremost and genuine thing which attracts the customer towards your restaurant. Advertising through the menu is only possible when it is clear, sophisticated, vulnerable, visually pleasant and definitely credible. It must give the information about the daily offers and promotions.

Apart from these strategies, one can also go for traditional promotions through Newspaper, TV Commercials, Magazine ads, and even through the printed promotional materials like Brochures, Flyers, Business cards, etc. Though expensive, they create awareness among the people.

Infocrest’s marketing department holds an ocean full of new and exciting marketing strategies of which the above was just a small example. We here at Infocrest Finweb LLP provides you with innovative and highly competitive market plans which helps you to grow your business and makes you stand one among the toppers of the industry.

Street Food Business Plan- Money Out Of Streets

In the past few years, Street Food has become the hottest topic, with people thronging from miles around to get the taste of the street spices and develop a palate for the latest foodie craze. Whether it is a food festival or a market stall, it’s evident that people make money from this yummy business.

It’s a low start-up business which yields loads of money. Despite the low start-up costs involved, jumping into this business without any business plan is like preparing surely for a disaster. The market is very competitive and you need to have a clear idea of the steps you plan before taking the plunge.

You will generally be having the idea about what kind of food you are going to serve. If you are planning to serve basic, low-cost fast food, you will be flooding yourself with numerous competitors with similar business wherever you go. It would probably a need for you to become effective. You have to achieve as many customers as you can in a short amount of time, keeping waiting time as short as possible with maximizing profit.

And if you are thinking to start with the unique variety and high-end product, you won’t have to compete with the bulk. All you have to do is to achieve the highest quality of your food to justify higher prices and make yourself stand out among the competitors. You need to understand your audience and meet their expectations in terms of taste, money and quality.

Your business plan should include every key which are required to flourish your business. One such of the various such keys is the Time to make a start- this is not something to be asked but is something you must know. All the big pitches that you want to trade in summer handed out in spring, with appealing for in New Year.

The other important aspect which holds a major space in planning is the place where you trade. Your business plan must have a clear idea for which event, market or festival to target. The pitch fee will vary to a great extent. These are the places you may look at-

• Regular Markets-These are a good regular source of income and provide midweek trade as well as a coveted regular pitch, first amongst the street food trophies. Note that customer-spend will be significantly lower here as people are not there to sip on your delicious food but to nab a bargain.
• Weekend Markets- Weekend markets are probably more suited to street food as they attract the foodies and not the bargain hunters. Here, the potential takings are low as compared to even a small festival. Since they are weekend markets, you have to wait for the whole week to serve.
• Music Festivals-A well-established music festival can attract a fantastic crowd of music lovers. Here, your trade can excel as these fests are long running but again be careful of a bad ratio of traders to customers and be fearful of free food being handed out right next to your pitch.
• Food Festivals- A food festival can attract a fantastic crowd of food lovers keen to try something new. These festivals may be paid one or for free. I would approach paid food festivals with a healthy dose of common sense. Asking people to pay to go and pay for more food is a cunning business plan, and there are people out there who do pay. On the other hand, in the food festivals which are for free, the visitors count will usually be much higher but will also account for a higher number of bargain hunters.

The number of options can seem to be intimidating and it becomes difficult to determine where to begin. Start by validating which kind of event you would expect to see the street food business similar to yours. Attend such events and then analyze the pros and cons of each and every event with respect to customers, your interest and competitors. You must have a clear idea about everything related such as which business is doing well and why?

Your business plan must have a strong branding and marketing approach. A strong brand will help you stand out from the crowd, which is not just important for attracting customers but also securing spots at venues. Especially in the more established street markets, securing a pitch is more about who you know, and a strong social media presence or positive press coverage can help raise your profile.

Social media should be the centre of your branding policies. Posts on Twitter and Facebook would convey your message to a larger audience. These would create an army of online followers of your brand.

Infocrest Finweb LLP gives you a very unique, strong, competitive and creative business plan like the above. It is just one of the various innovative business plans which we provide to our clients. We target to guide our believers in achieving their most ambitious business planning and maintaining the paramount levels of professionalism and experience.

Better Vision induces Better Business

Pre-eminent companies are built upon strong and timeless vision. Let’s have a look at some-

•  “To organize the world‘s information and make it universally accessible and useful.” — Google
• “To be the pulse of the planet” — Twitter
• “To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” — Amazon

These statements may sound abstruse and pompous, but when you begin to think upon this, you realize why a plan like,” Having The Best Photo Editing App For Sharing Them On Instagram”, just won’t cut it.

Vision

It is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. 

Need For Vision

Without a vision, a business is like a ship without a rudder, in danger of drifting aimlessly.  Many small businesses lack clear and concise vision, so they tend to hop from tasks to tasks without understanding the value created by individual actions.

When you see all activities are being useful, no activity is useful. The problem with a plan like, ”Keep adding good features ”, is that it’s hard for the people to understand what’s useful thing, to spend time on. If you don’t know where to go then every path seems good.

Marketing, Operations, and Skills required differs from business to business, and here comes the need for a clear vision. A clear vision will specify what you will do and ultimately what you will not do. Thus, it clearly will give you the idea of the key factors for a successful business plan.

Strategy versus Vision

We develop various strategies for our business to excel in the industry. But without a clear vision, these all are not of use. Vision and Strategies both are important. But there is a priority to them. Vision is always ahead of strategies. If you have a clear vision, you will likely choose the right strategy; but if there isn’t a clear vision, no strategy will save you.

Features of an Efficacious Vision

A gnarly vision must be-

• Concise and give purpose to your business.
• Capable of motivating you and others in the business.
• Providing the cornerstone for your business.

The vision for a company must also be robust for years at a time. Technologies, social networks, trends, all come and go, and a company must stay relevant regardless. Notice how Google doesn’t mention search, Amazon doesn’t mention books, and Twitter says nothing about apps or tweets. This is long term thinking. You can’t base your company around current technologies, trends, or other companies. It’s about what you are doing for your customers.

Summary

For a business to expand or succeed, its vision plays very important role. It not only guides you to take which path to proceed but also determines the plan of action to be taken for your business to flourish. It guides your employees with clear directions and provides them with a mission to achieve. 

At Infocrest Finweb LLP, we enhance your vision which helps you to develop a better business. We also provide you with competitive and creative solutions to meet your promising vision.

Sponsored Social Media- An Emerging And Best Marketing Methodology

I was going through my facebook when I found posts from a certain page which I didn’t like it; yes, these were the sponsored posts. The posts which manage to come in front of as many eyes as possible. And this is what exactly a marketer wants that his product/content should reach as many people as it can.

Since the social media as if is over-crowded with lots of stuff, marketing here becomes like a drop of water in the entire ocean. Here comes sponsored social media to stand out above the clamor of Facebook, LinkedIn, and Twitter crowds and train the right eyes onto your product/content.

Digital Marketing is everywhere, but according to new researchers, sponsored social posts are actually getting noticed explaining their growing popularity. According to a recent report by sponsored social agency IZEA, consumers are noticing sponsored posts more than ever, about three per day. As a result, they’re considered among the most effective marketing tactics.

As a society and as consumers, we’ve become blind to traditional forms of advertising. Being able to involve advertising as part of the content is as old of an idea as the dawn of soap operas. Now, that same concept is being applied at scale through sponsored social.

According to a survey, 54% of 511 marketers utilized sponsored social in 2015, the same amount that used display ads. However, the use of latter declined by 4%. On a scale of 1-10, sponsored social marketing acquire 7.29, in terms of effectiveness, only content marketing ranked higher in this area. By contrast, marketers have soured on the old-school channels in the last year. TV, radio, magazine and especially newspaper ads have declined in sentiment.

Tony Longo, co-founder and chief executive (CEO) of Ground Signal, points out that sponsored social's rise in popularity makes sense because its native properties make the posts less susceptible to ad blindness. “Sponsored posts are in the concentration stream, not off to the side where we have been trained over the years to ignore,” says Longo.

Nearly a quarter of the marketers surveyed have sponsored photos. That's slightly less than videos, despite the video being seen as the most valuable form of sponsored social. 

Marketers expect to pay $475 for a video. A blog is valued at $411 and a sponsored email is estimated to cost $283. On the less expensive side of the spectrum, likes, Twitter followers and Pins are all expected to be less than $200. Only 11 percent of marketers opted not do any sponsored social.

Sponsored social posts are one of the up-and-comers in digital marketing. The tactic is steadily growing in popularity, especially as the ban on like-gating has forced brands to focus more on the quality of their posts. And as brands become savvier and target better, sponsored social media is likely to get even bigger in the future.

Infocrest’s marketing department holds an ocean full of new and exciting marketing strategies of which the above was just a small example. We here at Infocrest Finweb LLP provides you with innovative and highly competitive markets plans which helps you to grow your business and makes you stand one among the toppers of the industry.

WHAT IS COMPETITOR ANALYSIS?

To be able to effectively gain an understanding of the market you are preparing to enter, it is vital to have an in-depth knowledge of your competitors.

What is competitor analysis?

Competitor analysis is a critical part of any company’s BUSINESS PLAN. It is an overall assessment of current and potential customers.

A good competitor analysis is a delving process report of the actual market turf that your company must maneuver in order to be successful. And to write a good competitor analysis you must

• Conduct a thorough research
• Be a market savvy technical writer
• Be objective.

 So now you know that you can write a competitor analysis; you should know what to write in the report.

A competitor analysis report consists of mainly five points:

1. A list of your company’s competitors
2. Competitor’s product summaries.
3. The strategies used by competitors.
4. Competitor’s strength and weaknesses
5. The market outlook.

 Let’s understand all these points in brief:

A list of your competitors: The biggest and most important question is who all your competitors are?

Let me tell you who can be your competitors:

• Companies with a product or service, which are addressing similar needs.
• Products/services considered being close substitutes.

Competitors can be divided in 4 parts as follows:

1. Direct competitors
2. Indirect competitors
3. Local competitors
4. Cross-over competitors

Identify your competitors and divide them in these 4 categories, and once you compile the complete list, you can highlight the companies which can be your greatest challenging competitor.

Competitor product summary: Analyze your competitor’s products and services. What products do they sell? What are the features and value of their product?

The strategies used by competitors: Observe your competitors closely. What type of media do they use to market and advertise their product and services? Know their customers. Read their quarterly and annual reports. Combine all these research and you will surely get a complete picture of their strengths and weaknesses.

Competitor’s strength and weaknesses: Well you can find this information in many ways. Check their website. Check their USP. If they are growing so rapidly, so what is it about their product and services that is promoting their growth?

Market outlook: This point should cover that what is the market potential for your company’s product or service? Is it growing or flattening? This portion of your competitor analysis is the measure of market trends for your products and services.

So did you realize till now that the competitor analysis report in your marketing plan is as important as your business? So don’t ignore this report as it will teach you how to overcome new and different challenges.

WHY DO YOU NEED A FINANCIAL MODEL?

If you are starting a business you must have heard about financial modeling. Let me tell you what exactly financial model is and why you need it.

Financial model is a mathematical model which is designed to represent the performance of a financial asset or a portfolio of a business, project or any financial investment.

Firstly let’s know which group of people needs a financial model

There are following groups of users who need a financial model:

• Business owners and entrepreneurs
• Finance and accounting professionals
• Financial modelers and consultants
• Individuals for personal finance

And these are the areas where they need financial models:

• Forecasting future raw materials
• Valuation of security
• Benefits of a merger
• Check the size of market opportunity
• See the roadmap to profitability
• Quantity and predict risk
• Portfolio performance
• Identify undervalued securities

Now the real question is why do you need to design financial models?

Well some entrepreneurs may think that financial models are just a formality, but the reality is that financial models can be essential tools for creating and analyzing the road map, an entrepreneur should follow. Here are some reasons for making a financial model:

1. The running cost in the model can help you to determine how long you can run the business without revenue.
2. It can help you in predicting that; when your business will start bringing in more cash, which is known as positive cash flow.
3. As you will begin to run your business and some of your assumptions prove to be inaccurate, you can update the model to understand your current situation.
4. If you make an effective plan and when your business is functioning then you can understand the impact of change in your plan and you can mitigate the risk easily.

Now you know the value of creating a good and effective business model so do not ignore designing it for you, and if you get any problem in creating it, do not forget Infocrest is always there for you.

If you want to learn financial modeling, remember we are soon launching our financial modeling course.

10 THINGS TO INCLUDE IN YOUR STARTUP PITCH PRESENTATION

Your pitch deck arguably is the single and most important document that you will create in life of your company. It is the first opening document with your potential investors. You can say Pitch deck is the most common language understood by the investors.

So what does a perfect pitch deck look like?

Well there is nothing perfect in this world but pitch decks are always being tweaked to ameliorate for the immediate audience for whom the deck is being presented. So a winning pitch deck is made up of different parts that complement each other perfectly.

Here are the essentials to be added in the pitch deck:

Cover Page: the cover page should have your logo, business name, a tagline.

Company Purpose: Define the company business in a declarative sentence. Summarize all the information and use this opportunity to get your audience interested in your company.

The Problem: describe the pain of the customers, and how your concept will solve the problem. You need to demonstrate that why investors should care about solving it with your company.

The Solution:  Solution describes the value proposition. It should solve the problem you mentioned.

Why Now: Describe why this is the right time to execute your solution.

Market Size: Show the market size for your product. Include profiles of your target customers.

Competition: Every business has competition even if it offers something new and unique. List your competitors and explain how your products and services beat them.

Business Model: How are you planning to make money? Show a schedule when you expect your revenue to pour in. show a list of your various revenue streams.

Team: If you haven’t heard of it read it now. Team! That is what investors are looking for. They are investing in your team and the dedication of your team.

Financials: Unless you are a later stage company the numbers in your projections doesn’t matter but putting together a set of thoughtful projections will enhance your credibility.

The matter of fact is that just be creative and try to avoid a dry, mind numbing presentations. So follow the concept of KISS (keep it short and simple) as at the end content is king when it comes to a deck.

   PS: And if you don’t get the time to write it for yourselves remember   

    

is here to help you for your most important document; Pitch deck!! 

6 REASONS TO DO BOOKKEEPING

Bookkeeping is the process of recording all the financial transactions and events that occur in your business.

Many business owners are skeptical to hire a bookkeeping service to track their expense. They feel it is an unnecessary cost and some feel uncomfortable to give their information to others. Well these concerns are valid but there are many advantages of hiring a party to handle all your accounts.

Ease in Financial Decisions:

Bookkeeping allows you to see whether your earnings are enough to fullfill your expenses and gives you information that helps in your financial decisions. If you are not making enough to fulfill your expenses and still reap enough profit, for example, then based on the details in your records, you can decide where to increase earnings or decrease costs.

Time Management:

The bottom line is it takes time to keep your own books; this is time you could be spending on other areas of your business.

Meeting With Deadlines:

Bookkeeping accounting will help your small business meet deadlines and help you make timely payments of loans, rents, bills, and so on.

Performance Evaluation:

Bookkeeping accounting will help you evaluate the performance of your small business to know if your small business is dormant, depreciating or growing. When you know the performance level of your business, you can plan and make certain adjustments on your business.

Fulfillment of Tax Obligations: 

Bookkeeping keeps track on any information and documents in order to accomplish annual taxes. You don’t have to rush anymore to find all those bills or try remembering expenses when tax time comes. Tax returns are also made easier with an organized Balance Sheet, Cash Flow and Profit & Loss, your tax advisor will devote time in giving you sound tax advice instead of correcting entries in the financial statements.

Business Planning is Easy: 

What you need is only the Balance Sheet and Profit & Loss to check if the company is on the right track financially, from there you can start your business planning so much easy.

So the final note says, proper bookkeeping accounting will help you compare your present financial status to previous year records at any point in time. This will in turn help you analyze your growth rate.

HOW TO ESTABLISH YOUR BUSINESS

So you are going to start a business but not sure about the procedures to follow. In order to guide you through the steps we have gathered some procedures at one place. These are some important and mandatory points you should remember while starting a business.

MARKET RESEARCHAND PLAN: Before you move forward, do some research to know the market for your products and services. Make sure that there is a market for your product and know how much you will need to invest. Write a business plan or get it written. As you are new to the business world it might be helpful to have someone guiding you through the process.

CHOOSE THE BUSINESS LOCATION: To setup your office choose a location that is suitable for your business. Which type of business you are starting is the main factor for deciding the location. And when you are done with deciding, make sure that you are complying with all the laws in the city.

FINANCE YOUR BUSINESS: As everyone knows it takes money to earn money. So depending upon the nature of your business you can do bootstrapping or you can look for investors and venture capitalists.

REGISTER YOUR BUSINESS NAME: A business name should be different than your name and your partner’s name and its more better if it gives your customers an idea of what you do. So the next step is registering your business name with your state government.

GET A TAX IDENTIFICATION NUMBER AND REGISTER IT: Tax identification number is required for paying federal, state and local taxes. Every organization needs to obtain this number from IRS.

BUSINESS LICENSES AND PERMITS: Every business needs a basic business operating license from the government, so depending on the type of business you do get your special permits as it is important to secure these permits as early as possible so that you operate legally when you finally start your business.

So make sure that you carry out all these procedures compulsorily and run your business with all legal formalities being completed.

DRAWBACKS OF USING BUSINESS PLAN SOFTWARE

Are you on the verge of getting the business plan done using the so called software? Well, take a break and read this!

There are many ways of getting a business plan done. You can write it yourself, outsource it to get it done for you or using the software. Depending on your professional background you can choose to write it yourself or with the help of software. However business plan software has their own drawbacks compared to hiring a professional. Some of the drawbacks are:

The Plan Will Look like Everyone Else’s: The software packages generally have the same formatting and almost same points for the business plan. The software made plan can be identified immediately by the investors and it may lead you to unsuccessful pitching.

No Consulting Means No Expert Advice: while using software does help you to complete your business plan and may be free of cost, but having an expert’s advice can keep you from making critical mistakes and may increase your chances of getting funded.

Less Experience than a Professional:  A professional knows what and how to write a business plan and all the tits and bits to make it stand out to investors, which is of course more than your experience.

Time Consuming:  If you hire a professional he will conduct the necessary research to gather important information according to your business and the time you save can be utilized in looking into other aspects of the business and gathering new ideas and information for your business.

Writing a business plan is hard work. Many people spend a year or more writing it. In early stages of making it, business plan software can be helpful but the hard part is taking it to the conclusion and making it more impressive. 

So the final choice is up to you. Go ahead and make a meaningful decision!!

6 ESSENTIAL ATTRIBUTES OF SUCCESSFUL ENTREPRENEURS

In one way or the other everyone is an entrepreneur, but do you have what it takes to be a successful entrepreneur?

Entrepreneurship is a popular aim these days and no two entrepreneurs can have same characteristics but there are some usual traits which defines a successful entrepreneur.

Let’s look at those traits of success:

1. Ambition: “A dream without ambition is like a car without gas; you are not going anywhere”-Sean Hampton. The starting point of all achievement is an ambition. Big results require big ambitions and entrepreneurs know this very well.

2. Passion: Nothing great was ever achieved without enthusiasm. If they don’t enjoy what they are doing they will be inclining towards stress and at the end it may become the reason for their collapse. And they know that passion is the genesis of genius.

3. Risk Taking Capacity: Those who don’t take chances don’t make advances! So true is that!! There is no risk free business. Entrepreneurs have the courage to take risks on daily basis. Take a risk, take a chance and make a change!!

4. Confidence: Confidence comes not from always being right but from not fearing to be wrong. Being confident helps them to walk that extra mile of success.

5. Problem Solving Ability: They are an astute entrepreneur so that they can resolve the issues efficiently and quickly and act accordingly. As they say a problem is a chance for you to do your best.

6. Patience: No great thing is suddenly created! Just because something isn’t happening with you right now doesn’t mean that it will never happen. Successful entrepreneurs know that all great things take time and aren’t impeded when their ideas don’t take off immediately.

9 ASTOUNDING WAYS TO WIN STARTUP INVESTORS

So there you are!

Are you thinking of starting a business but worried about funding? The good news is with a little planning you can pitch the investor for your awesome idea of business. Here are amazing ways to help you win over potential investors:

Have A Real Business: The best way to start is by having a well structured business plan that lays out every detail of your idea.

Watch Your Concept: Know your business thoroughly and be prepared to explain the problems your business solves and its benefits to customers.

Know Your Investors: Investors look for these things: idea of your business, people behind that idea and answer to the question, how will I get my money back? And know that these three are mutually exhaustive events! So you need to get a three for three for these points.

Identify Your Market: Assess the market and potential of your idea. Take in-depth knowledge of your competitors to perform a competitive assessment.

Never Cold Call an Investor: The best way to reach an investor is getting introduced by someone they do know or through a mutual connection. And if that doesn’t work connect to them through emails; giving a summary of who you are and what your business idea is all about.

Follow the 10/20/30 Rule Of PowerPoint: the rule states that your presentation should only be 10 slides, last no more than 20 minutes and use a font that is at least 30 points.

Be Captivating: If you are vehement, sincere and honest, they will notice it. They can spot the typical traits of an entrepreneur! So beware and show them those traits.

Seek Some Words Of Advice: Investors can already be a founder of many startups so ask them for advice and prick your ears up for their words.

Be Consequential: Last but not the least; be serious and show that you are operating so that you can prove that ‘dogs are already eating the food’. Trust me it works!

So what are you waiting for? You are starting a business dude! Go ahead and get your funding!!

WHY CONTENT IS KING

Yes, it’s not just a catchy saying, it’s a fact! Everyone talks about how much content is important but no one has ever thought that why it is critically important.

We all know that before the internet generation knowledge was power but today it’s all together a different scene. In today’s scenario knowledge itself is not power but sharing of knowledge is. Content is not just string of words; well written content has many benefits.

In this digital era, the great thing about content is that, if people find it valuable they tend to share it more on social networking sites or it can become a word of mouth for your website.

Quality content can help you to distinguish yourself from others.

Content writing has become one of the major marketing strategies. In online space it plays a vital role for marketing your website, products or services.

Google has made it clear, that if you write quality content, then you are delivering people valuable, useful and relevant information. So that people will love your content and will link back to it.

To convince you here are the more reasons, what content writing can do to your website:

• Attract Search Engines To Your Sites:Yes you heard it right; quality content can help you rank your page higher on search engine page.
• Provide Information To Your Readers
• Add Value To Your Site and hence Increase Traffic
• Add value to visuals of your website
• Improves website ROI
• The ability to convey your message in your tone

So whichever way you choose to build your content, remember good content isn’t about good storytelling, it’s about telling a true story well!

So go ahead and create some quality content and rest is just icing on the cake!!

Do share any content writing tips if you have!!

7 INGREDIENTS OF A BUSINESS PLAN

Does your business plan tell the story of your business? If not, here is the answer! To express the idea of your business you need a business plan that fits your exact business needs. You start today with certain resources, you want to get to a better tomorrow, at which your business will be having different set of resources. So it should describe, how will you get from here to there?

Here are the essentials:

EXECUTIVE SUMMARY:

This summary is the doorway to your business plan. This is the most important section of your plan. So jot it down in a manner so that it can grab your reader’s attention and let them know why they should read the rest of your plan. This includes all the key points of your complete plan and hence should be the last point in your list.

BUSINESS DESCRIPTION:

It includes the short description of the industry. It must summarize the vision and what you wish to deliver to your market.

MARKET STRATEGIES:

Market strategies are the result of market analysis. This section should describe your target audience including demographics, market trends and market growth.

COMPETITIVE ANALYSIS:

Know your competitors and determine the strengths and weaknesses of their business, and write the strategies that can provide you with the distinctive advantages over them.

PRODUCTS AND SERVICES:

 Under this section describe your products and services. Describe your product design, development budget.

OPERATIONS AND MANAGEMENT PLAN:

This section should describe the members of your team. Explain how you and your team will execute the vision for this business and how it will prove to be the right team for the taking your business to the path of victory.

FINANCIAL SUMMARY:

Describe your financial strategy and how it supports your projected growth. Include projected cash flow, profit and loss and balance sheets.

So what are you waiting for? It’s time to roll up your sleeves and get everything down on paper!!

Find a Business Opportunity that "fits" you

Segmentation Strategies to help the Companies Rule their Target Market

What distinguishes the organizations that market themselves in the early development stage and those that don't? 

How to Find a Business Opportunity that "fits" you ?

Customarily, it’s a small difference and only one major slip-up that can sink an apparently extraordinary business idea. Possibly it’s poor business sector timing, a surrey product launch or update, a bunch of misfire, a problematic organization culture, or something else totally. Yet business disappointment (and accomplishment, so far as that is concerned) is rarely unplanned.

One of the greatest variables I've seen help a business' success or disappointment, is its capacity to focus on the right client sections and deploy strategies that let its team to completely rule them.

Strategy formulation can be a confused process, generally in light of the fact that there are numerous diverse strategies to think about, and as some are superior to others relying upon the circumstances.

Tragically, on the other hand, numerous organizations don't ever take the time to astutely create and execute any of them.

Thus, if your objective is to develop into an incredible, huge business don't commit that error. Your mission should be to make sense of which market division methods are best for your business and create a plan to execute them.

“If strategy is the art of allocating scarce resources, then segmentation—and the understanding it provides about your core customer groups—is part of the science informing that allocation.”

There are two great market segmentation strategies that are proved to deliver big results for the companies:

• ü     concentration strategy.
• ü       segmentation strategy.

In the concentration type of marketing strategy, an organization decides to center its advertising endeavors on only one market section. Only one marketing mix is created. This strategy is favorable in light of the fact that it empowers the company to evaluate the desires and needs of only one segment and afterward concentrates all its endeavors on that portion. The essential detriment of this strategy is that if demand in the segment declines, the organization's financial position will also decline.

In the multi-segment strategy, an organization centers its advertising endeavors on two or more unique business market segments. The firm does so by showcasing a unique marketing mix for each one segment. They then create advertising projects customized to each of these sections. This method is worthwhile in light of the fact that it can increase sales since all the more advertising programs are centered at more clients. The hindrance of this strategy is the higher expenses coming from the requirement for numerous promoting projects.

For example, the manufacturer of Rolex watches has chosen to focus on the profligacy segment of the watch market. This allows them to concentrate the majority of their endeavors on a single market segment. On the contrary, If Rolex decides to utilize a multi-fragment method they would be advertising to each watch client and consequently their image quality would decrease. Their utilization of the focus procedure has helped characterize themselves as an extravagance brand.

To summarize, we at Infocrest believes that "any segmentation is superior to no segmentation. The trick is to get management teams contemplating diverse segments and after that executing against their first priority segment." Thus, the most paramount takeaway is that fruitful organizations have management teams that consider different target options and afterward centers and adjusts the entire team around the targets that you feel are best for their organization.

The entire approach of Infocrest and its team is focused around the principle working in true collaboration with the clients to craft, suggest and propose realistic, customized strategies that yield feasible, measurable, and significant results, and Infocrest gauges its success solely by its clients’ achievements.